29 March 2009

Tweetup - a Twitter user meetup!

Friday night, I attended the first-ever Tweetup in Fort Myers, Florida (that I know of, anyway).

I came across the open invitation while searching for other Twitter users in Southwest Florida. It sounded like a good opportunity to advance my social media knowledge and make some new networking connections, but I wasn't sure what to expect. So, I reviewed the RSVP list, and the profiles of those Twitter users. They appeared to be professionals like me, but from a surprising range of industries -- non-profit, law, financial services, restaurant, human resources, and real estate, in addition to internet marketers.

So, I signed up to attend, drove to downtown Fort Myers, and rode the elevator up to Hotel Indigo's rooftop bar promptly at 5:30. I was very encouraged to see a friend there, and more importantly, a bunch of other people with smiling faces. After donning drinks and Twitter-esque nametags complete with blue birdie and our @names, these strangers soon became friends under the setting Southwest Florida sun, as we discussed our businesses and how we were utilizing social media both personally and professionally.

Some of the things I learned from this Tweetup...

  • Tweetups are a fantastic way to learn from others who have already tried many things you haven't even heard of yet.
  • You might be surprised about who is in attendance. Could be your next door neighbor, a long lost friend, or your next client, vendor or business associate. You just never know.
  • Many individuals and companies are going to need the expertise of social media marketers who have already invested time in developing knowledge and strategies.
  • There are tremendous opportunities for any company to utilize social media to market its brand, product or service, but do-it-yourself-ers beware! Social media can become very overwhelming very quickly. Hire a pro who already knows the ropes.
If you're in Southwest Florida and want to learn more, contact me or consider joining a social media marketing group such as b.wired Southwest Florida. The next Southwest Florida Tweetup is Thursday, April 30th, 5:30 p.m. at Cin Cin. Hope to see you there!

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26 March 2009

Time is undefined

How ironic that the time/date stamp on my posts is showing up as "undefined". It's actually kind of funny considering the amount of time I spent figuring out how to set up a blog, determining which template I would use, and unsuccessfully trying more creative-looking XML templates.

I'm a quick learner, but I'll admit that I'm a bit stymied by some of these Web 2.0 applications which seem to morph on almost a daily basis. I'm looking forward to the day when I will graduate to using WordPress and have a little more control over how this blog looks in design and structure. For now, though, I'm taking baby steps, learning to blog and utilizing the tools provided by Google's Blogger.

... 5 minutes later... found a posting about reverting to the widget template defaults. Thanks nitecruzr!

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23 March 2009

I'm officially a blogger now!

I've been in marketing for 20 years, but have never experienced such a learning curve as when it comes to social networking and Web 2.0. Having taught myself numerous WYSIWYG programs over the years, mostly relating to graphic design, spreadsheets and word processing, I never realized I was being left behind as all the web based apps were speeding light years ahead. Although I had dabbled with Facebook and LinkedIn, I was really just scratching the surface.

Attempting to catch up, I've been educating myself daily by following the experts on Twitter, reading others' blogs and all sorts of books and online articles. For example, I've seen the small, orange RSS symbol on my computer and lots of web pages for a while now, but finally took the time to find out what does it stand for anyway? It happens to be "Really Simple Syndication." What is meant by that I've yet to learn. Maybe tomorrow...

Today, I set up this blog on Google's Blogger, and am now creating my first post. Another "tomorrow" agenda item is to figure out how to change the template and colors to match my corporate look. Will post again with some advice to social networking newbies and other pearls of wisdom.

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